ShopifyE-CommerceEnterprise Portal

E-Commerce Overhaul — Shopify Optimization + Enterprise Portal

Food distribution company — B2B Shopify stores for direct clients and trading partner brands

100%

Support tickets eliminated

1,000+

Overlapping rules removed

100%

Customers migrated off legacy platform

The Problem

Customers locked out with no indication. A thousand overlapping visibility rules. A legacy platform blocking any automation.

→Customers frequently locked out without knowing — no login status indicator — generating constant "store is broken" support emails
→Bizarre pagination: products scattered randomly across pages 1–12, not showing sequentially
→Product visibility controlled by 1,000+ overlapping rules causing scale and display issues
→Poor UX/design hurting professional credibility in B2B relationships
→Legacy ordering platform (Lilypad Vortex) with limited automation potential
→No ability to enforce brand/product restrictions for multi-location chains
→Manual processes throughout order fulfillment with no clear path to automation

What I Did

Executed a full three-phase overhaul:

Phase 1 — UX & Technical Overhaul

✓Selected and customized theme with Amazon-style browsing (familiar UX pattern for users)
✓Fixed pagination issues via custom-built theme sections
✓Added clear login status indicators — eliminated support ticket flood
✓Significantly improved search functionality
✓Professional design appropriate for B2B relationships

Phase 2 — Enterprise Ordering Platform

✓Built custom enterprise quick-order system from scratch
✓Tag-based collection mapping — customers only see their approved products and brands
✓Prevents accidental wrong orders (e.g., wrong size coffee filters for specific locations)
✓Reusable logic across standard store and enterprise portal
✓Automated product governance for multi-location enterprise customers

Phase 3 — Platform Migration

✓Migrated 100% of customers from legacy Lilypad Vortex platform to Shopify
✓Positioned migration as "UX improvement" while enabling backend automation capabilities
✓Set foundation for future billing and fulfillment automation workflows

Key Approach

Each phase unlocked the next. The UX overhaul built trust with customers. The enterprise portal solved a governance problem the old system couldn't touch. The migration converted that trust into a platform capable of automation — something Lilypad Vortex never could have supported.

Results

✅Eliminated 100% of customer confusion and support tickets regarding login and access issues
✅Fixed product discoverability — pagination now functional and intuitive
✅Enabled brand and product governance for enterprise multi-location customers
✅Reduced order errors — customers physically cannot see or order wrong products
✅Migrated 100% of customers off legacy platform, opening automation opportunities
✅Removed 1,000+ overlapping visibility rules, improving performance and scalability
✅Zero login-related support emails since implementation

Tech Stack

Shopify, custom Liquid theme development, enterprise portal architecture

Timeline2 months

Recognize Any of This?

These problems aren't unique to one company. If something here looks familiar, let's talk about what's actually going on in your operations.

Schedule a Consultation View All Case Studies